Every new business that rebrands needs a new website and this is ours at www.brighteyesphotography.co.uk
But this website isn’t just a result a desire to create something more ‘on trend’. This website is a fundamental reworking of the way we run our business and, in our opinion, it’s something that will completely change the way our industry works.
Getting 250 children to smile every day is the easy bit. The hard bit is making sure that the parents or guardians get to see the test sheets, make choices and then avoid the actual photographs sitting in the bottom of a school bag for weeks on end getting damaged and completely ruined.
At Bright Eyes Photography we knew that there was an easier, more effective way of working this whole thing and we knew that by bringing in a simple and easy to use piece of software, everything could be improved upon dramatically.
So, as much as our new website is about creating a new look and feel for our brand, it’s also, more importantly a central hub where all the magic happens. It’s user friendly and easy to navigate, in fact if you can use something like Amazon or ebay, then you’ll probably be able to use our new site … it’s that easy.
The process starts in exactly the same way with a photographic session at the school. But by using a QR code system, we can then create a specific, password protected area on our website so that customers can access the images for just their own child.
Selection is then an easy process before the pictures are sent back to the school or direct to the customer for a small extra amount.
The school photograph has been around for years and pretty much every house has at least one school photograph in it. It’s an important part of every child’s younger years and all we’re doing is making that process easier, more effective and quicker.
To be honest we can’t believe that it’s taken so long for the market to understand and do something about this, but we now have at www.brighteyesphotography.co.uk and we look forward to working with you very soon.
